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10.11.09
Roger Martin on the Design of Business
Roger Martin von der Rotman School of Management in einem Gespräch über analytisches und intuitives Problemlösen:
The march of science is good, and corporations are being run more scientifically. But what they analyze is the past. And if the future is not exactly like the past, or there are things happening that are hard to measure scientifically, they get ignored. Corporations are pushing analytical thinking so far that it’s become unproductive. The future has no legitimacy for analytical thinkers. New ideas must come from a new kind of thinking. The American pragmatist Charles Sanders Peirce called it abductive logic. It’s a logical leap of the mind that you can’t prove from past data.
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