« Pixel Hotel und mindmeister | Home | Social Innovations »

24.09.09

Netflix Award

Netflix, the movie rental company, has decided its million-dollar-prize competition was such a good investment that it is planning another one.

The BellKor team won the $1 Million Prize. The last days were exciting, since the last 30-days (when the BellKor team announced that it had reached the targeted improvement rate) new team emerged trying to beat the BellKor team. More on this in The New York Times.

I still believe in the power of such crowdsourcing processes. However, companies must not mistake such initiatives with marketing fakery (just today I read in this context: Wie man die Nutzer zum Innovationsmotor heranzieht). Too many enthusiasts have been disappointed. Rightly. In the majority of cases, the most difficult part is the internal commitment. Otherwise, one division organises such a process, and after that the whole thing is dead. This does more damage to a company than not engaging in crowdsourcing at all.

You may wish to leave a comment or leave a trackback from your own site.

Trackback Pings

TrackBack URL for this entry: http://blog.fundneider.at/bin/mt-tb.cgi/740

Comments

Leave a comment