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30.07.09
Disruptive Innovation
Already published in 2008, this is nevertheless a worthwhile podcast: Scott Anthony of Innosight speaks about disruptive innovation. Key points are in line with our thinking.
It is not about doing it better, it is about doing it differently (and thereby tranfering existing markets or creating new ones). I am also convinced that disruptive innovation does not mean requiring a lot of resources. Maybe in a later phase, but certainly not at the beginning of a “project”.
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