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23.05.09
Crowd-sourcing TED Talks
TED Media started a crowd-sourcing initiative to deliver their talks to a wider audience. The crowd-sourcing process seems well elaborated, a pre-condition of any such initiative, unfortunately not always considered adequately. Newsweek interviewed June Cohen, executive producer of TED Media. An excerpt:
All of the reasons that we emphasized volunteer translation have been panning out. They’re collaborating with each other, spotting errors, even finding flaws in our professional translations—which was a real turnaround from where we thought we’d be at the beginning.
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