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16.07.07

An Art of Innovation

Guy Kawasaki speaks about his view on The Art of Innovation. Worthwhile 55 minutes for those interested in innovation / entrepreneurship (especially section 2 “Make a mantra”). In his presentation, Guy mentions 5 qualities of great products:

  • Deep
  • Intelligent
  • Complete
  • Elegant
  • Emotive
  • Although the listed qualities are important, I would not see all of them as the most relevant for great products. Especially the quality-parameter “deep” (lot of features, lot of functionalities) I see differently - let alone the illustration of the sandal from reef where you can open beer bottles or pour wodka into your cocktails on the beach.

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