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22.03.07

Innovation as communication

Irving Wladawsky-Berger’s blog is one of the few in the blogosphere which I appreciate for its strategic thinking qualities. In a recent post, Wladawsky-Berger gives insights into IBM’s Global Innovation Outlook

The GIO is rooted in the belief that the very nature of innovation has changed in the early days of the 21st century. It is increasingly open, collaborative, multi-disciplinary and global. This shift means that the truly revolutionary innovations of our time — the ones that will create new markets, redefine old ones, and maybe even change the world for the better — require the participation and investment across multiple constituencies. This collaboration begins with a series of open, dynamic conversations called “deep dives.” To date, more than two dozen GIO deep dives on four continents have brought together close to 400 influencers from three dozen countries. These free-form conversations, fueled by a diverse mix of expertise and perspectives, are inevitably candid and spirited. Collectively, they result in an explosion of ideas that spark new relationships, policy initiatives, and market opportunities for all involved.

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