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28.09.06
Crowdsourcing
Crowdsourcing is a subset of what Eric von Hippel calls user-centered innovation, in which manufacturers rely on customers not just to define their needs, but to define the products or enhancements to meet them. But unlike the bottom-up, ad-hoc communities that develop open-source software or better windsurfing gear, crowdsourced work is managed and owned by a single company that sells the results
One example:
Cambrian House
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