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15.03.06

Free or/and premium content

Red Herring (free subscription) reports on CBS SportsLine’s drop in subcription fee, since they expect a substantial increase of income through advertising: ’The company switched to advertising as its business income model because “free” is the magic word for online advertisers.’

In my opionion, this is a healthy move. At the moment, either premium or free content/services (or if not free, at least a free (reduced) version should be available) seem to take hold.

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