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2.02.06

Disruptive Innovation

I was puzzled by a recent press release from Europe’s web site as it speaks about innovation, and more specifically about disruptive innovation. DISRUPT-IT (A dynamic management methodology which fosters disruptive innovation in smart organisations), a project funded under the Fifth Framework Programme, has used €1.85 million funding to create a conceptual framework combined with software tools to stimulate, compare and evaluate new ideas that will enable companies to use disruptive innovations to their benefit.

It goes further

The 30-month Fifth Framework Programme project is leading by example, by shaking things up with a book on this subject, called Are you ready to Disrupt-It?. It outlines the method and advantages of companies carrying out ORW (Opportunity Recognition Workshops) to get people thinking about innovative products. It also employs online tools based around commercially licensed open source software to feed ideas into a workflow process. It allows new ideas to be shared in a matter of minutes, quick and basic business plans to be elaborated within hours, …

The Book must be purchased (although it has been developed with EU-funds), the usability of the demo is devastating and I assume the ORW is a kind of brainstorming session. Besides these outcomes, I aks myself what these results add to the long ago published ideas around ’creative destruction’ from Schumpeter.

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